Social Media Administrator

Responsibilities of a Social Media Administrator

A Social Media Administrator is mainly responsible for a brand’s social media presence. They may work as part of a marketing or social media team and specialize in certain areas, such as content creation or analytics, or work across many areas.

Below are some of the tasks a Social Media Administrator performs.

Maintains Post Consistency

A Social Media Administrator ensures your social media content一such as posts, videos, and comments一has a tone and style consistent with your brand’s voice. They also create a posting schedule, so your audience knows when to expect your content. This consistency is a great way to create anticipation and build your brand.

Helps Brands Keep Up With Trends

Keeping track of the latest industry news and social media trends ensures your brand stays relevant and is an authority in its field. Social Media Administrator use trending hashtags, post about current events, and more to do this.

Improves Customer Engagement Ratings

Social Media Administrator check your brand’s social pages daily and respond to customer comments. This shows people you’re listening, which is a great way to boost customer engagement. You can also learn more about your intended audience.

Helps in Customer Support Strategy

Today, social media is often people’s first interaction with your brand, so maintaining strong social media customer service is crucial. Social Media Administrator have intimate knowledge of your brand, so they’re well-equipped to reply to questions or resolve issues in a way that reflects positively on your company.

Helps Track and Measure Ongoing Campaigns

Another important role of a Social Media Administrator is measuring the performance of social media campaigns. They do this by tracking your social media KPIs, such as likes, link clicks, reach, and follower count, and using these to optimize your campaigns.

Objective

Is to expand the company’s social media presence and reach. Improving social media engagement and increasing follower count

Creating and implementing effective social media campaigns to support overall marketing goals

Providing exceptional customer service through social media channels

Developing and executing strategies to increase website traffic and generate leads through social media

Major Focus

• Coordinate, create, and place content for the company’s social media platforms including Facebook, Twitter, Pinterest, Instagram, YouTube, and LinkedIn, as part of an internal marketing team.
• Work with the Marketing and Sales teams about content development, topics, and opportunities.
• Manage keywords and search engine optimization (SEO), track statistics and analytics.
• Manage online social media messaging and conversations.
• Stay knowledgeable about industry developments and trends including design methods, software, food specifics and applicable rules and regulations.
• Provide Marketing Department support as needed.
• Monitor, capture and share interactivity regularly.
• Plan and schedule social media content for long and short-term objectives.
• Help develop visual content for images, pins, video and messaging.
• Research and recommend trends, social channels and influencers.

Duties And Responsibilities

• Carry out assignments and meet deadlines.
• Energize Eden Foods’ social media presence as part of a team.
• Manage, lead, and update social media.
• Participate in design and graphics for social media and website.
• Assist in maintaining a library of search terms (keywords) and related analysis for search engine optimization and targeted advertising.
• Participate in managing Eden’s website to identify enhancement opportunities, refinements and improvements.

Job Description

• Three years of professional social media experience with a marketing,
• communications, or creative design background.
• Strong language and communication skills, including proofing and editing.
• Self-starter with ability to monitor, organize, and manage multiple projects.
• Proficient knowledge of graphic software including the components of Adobe
• Creative Suite, Microsoft Office, and social media scheduling software such as sendible.
• Ability to provide an opinion and explanation, receive critique, coordinate
• messaging, and create design balancing multiple dynamics.
• An openness and willingness to learn and share.

This job description is not intended to be all-inclusive. All staff must perform
other duties as assigned by immediate supervisor and management as required.
Eden Foods reserves the right to modify job duties and responsibilities. This job
description does not constitute a written or implied contract of employment.